@ BOLD RIDE
In the 1980s, folks had a particular vision of the future. It was one dominated by electronics, and black plastic would be the choice body material of the day. Earlier today we showed you Audi’s vision of car interiors of the future, so we thought it would be fitting to show you what Chrysler engineers had in mind in 1985.
The Chrysler Laser XE. You may not have heard of it, but it was a respectable coupe in its own right. It was a similar car to the Dodge Daytona coupe, other than a few changes. First, the headlights were fixed, giving it a front appearance closer to a Fox-body mustang. Then, there was the dash. The Laser XE featured a digital dash, an advanced (for its day) trip computer and an electronic monitoring system.See it in action in this ad, voiced by James Earl Jones:
This ad was for a 1985 Laser XE, but the car was first offered as a 1984 vehicle. James Earl Jones had just wrapped up the Star Wars trilogy with Return of the Jedi in 1983, so the voice of Darth Vader was a perfect fit for this car positioned as a high-tech sports coupe.
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