If the Niva went into production with the same purposeful stance, it could be quite appealing to younger buyers. But regardless, it's only for Russian consumption.
In the United States, Chevy will soon scratch the mini-SUV itch with the Chevy Trax -- a small crossover originally designed for Europe that's currently making the rounds in Mexico and Canada. While not an inherently bad car, GM calls it a "youth-focused" vehicle.
Having sampled it, the Trax offers a lukewarm addition to a segment filled with quirky fare like the Nissan Juke and Kia Soul. So why, I ask, would a young, hip buyer want a Trax?
If it came with, say, the concept-style off-road tires, it might blend the niche between folks that think the Juke is too weird and despise frogs, and those that find a Jeep Wrangler too adventurous and have never heard of Deadmau5.
Because, let's be honest, my grandma would drive a Trax. This way, you're catering to both parties.