Fast, too--the Atom's Honda engine has been tuned to produce 350 horsepower, up from 245 hp--enough to dash to 62 mph in a Veyron-baiting 2.6 seconds.
It also gets the British police's familiar "Battenberg" livery with intersecting reflective squares, a blue light bar and fully-functioning sirens. It .t, however, be used for catching society's shadier characters, as Auto Express points out.
Instead, it's being used to promote motorcycle safety. Ariel has a two-wheeler on the way soon, and company boss Simon Saunders wants to raise . on road safety for motorcyclists.
"There is a time and a place [for going fast]" explains Saunders, adding that the Atom, while fast, is at its best on the track, and not on the road.
The same applies to motorcycles, and Ariel wants its . to be safe and responsible. "There’s always one certain loser in a motorcycle collision and that’s the motorcyclist" he adds.