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Friday, December 12, 2014

December 12: GM kills Oldsmobile on this date in 2000


      By the time General Motors announced Oldsmobile would be wound down on this date in 2000, the 103-year-old brand was little more than a letterhead.
       In its heyday, when GM sold half of all new vehicles Americans bought, Oldsmobile was one of its stars, known for middlebrow cars full of style and solid tech.
       The first true rock-'n-roll song paid homage to the Rocket 88; the Toronado made front-wheel-drive a popular feature, and even into the 1980s, Oldsmobiles remained among the best-selling cars in the country.
      Eventually, the flood of import brands and GM's inability to feed all its nameplates with competitive models led to Olds demise in 2004. At least we still have the commercials from 1948:

      Photo: eclipse_supremo via Flickr