Today, for example, the cast and director Sam Mendes staged a brief press conference to reveal the name of the 24th Bond film — "Spectre" — and more importantly, Bond's new set of wheels. Here's his new ride, the Aston Martin DB10, a car that Aston Martin says will have a life outside the movie set.
From the original Aston Martin DB3 as driven by Sean Connery to the Lotus Espirit submarine to that time he drove a Citroen 2CV, cars have been a key player in the James Bond movies. Roughly the size of the V-8-powered Vantage, the Aston Martin DB10 has several unique touches from production Aston models, including a new grille and tail treatment.
Aston didn't immediately release much more data about the car, but said Bond wouldn't be the only driver; it will also sell 10 copies of the DB10 for an unspecified amount. Thus, the new Bond film, featuring Daniel Craig, Christoph Waltz and others, will set a first for a Bond movie — serving double duty as a spy thriller and a car
ad that people pay to see.