Ferrari sales are hurting in certain areas around the globe, yet Sergio Marchione still wants to boost production. He’s shooting for the right balance of exclusivity while increasing production more than 40 percent.
According to the Wall Street Journal, (subscription required) Marchionne has hinted that yearly production could go to 10,000 vehicles without denting the $250,000 average sale price for Ferrari cars or the company’s bottom line. Last year the company sold 6,922 cars.
What purists fear is Marchione, who is chairman of Ferrari, as well as as Fiat Chrysler Automobiles, will push for a sports utility vehicle. It did wonders for Porsche’s bottom line while still ticking off Porschefiles.
Why is it likely we might see unusual Ferraris? The automaker is in the early days of a five-year product overhaul that is expected to cost $60 billion, according to the Wall Street Journal. Fiat Chrysler, which owns 90 percent of Ferrari, is also planning an IPO of 10 percent of the company to suck some cash from it.
The really unusual news in all of this? Apparently wait times are non-existent right now in the U.S. for a Ferrari. It used to be five years. Now, assuming you had the bucks, you could walk into a dealership and buy one off the floor.