The Lamborghini Cheetah was essentially an Italian H1 Hummer. It was designed for military use, and made to be as rugged as the H1 would later become. The Cheetah used rear-mounted Chrysler V8 engine and was only shown off to the U.S. military a single time. After the demonstration, the U.S. military’s top brass decided to pursue the Hummer route, and the Cheetah was killed off.
Besides those few individuals who were present at the test of the original Cheetah, no one really knew what the Lamborghini could do, that is until recently when the original promotional video was discovered and put up on YouTube.
Honestly, the promotional video is hilariously late 1970s. The music and video quality are terrible, and the narration sounds like a PBS special from the same era. It’s silly beyond belief. Even what the narrator said was ridiculous.
“Developed in the course of punishing tests in the deserts and mountains of the southwest United States. It can exploit any cover, moving indefinitely over rough ground or sheltering behind low bushes.”
You should definitely watch the video all the way through, it has some choice phrases and blurbs that are hysterical knowing what we know today.