.Here’s the First and Only Promotional Video for the Lamborghini Cheetah Concept

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Posted  by Jonathon Klein

                                                                                

 

Long before the Urus became the Lamborghini to look forward to, the company built one of the most ridiculous SUVs on the planet, the LM002. The LM002 could be spec’d out with the V12 out of the Lamborghini Countach, or one of Lamborghini’s marine-spec V12s, which made even more horsepower and noise. However, this “Rambo-Lambo” would have never been brought into existence if not for the Lamborghini Cheetah concept.

The Lamborghini Cheetah was essentially an Italian H1 Hummer. It was designed for military use, and made to be as rugged as the H1 would later become. The Cheetah used rear-mounted Chrysler V8 engine and was only shown off to the U.S. military a single time. After the demonstration, the U.S. military’s top brass decided to pursue the Hummer route, and the Cheetah was killed off.

Besides those few individuals who were present at the test of the original Cheetah, no one really knew what the Lamborghini could do, that is until recently when the original promotional video was discovered and put up on YouTube.

Honestly, the promotional video is hilariously late 1970s. The music and video quality are terrible, and the narration sounds like a PBS special from the same era. It’s silly beyond belief. Even what the narrator said was ridiculous.

“Developed in the course of punishing tests in the deserts and mountains of the southwest United States. It can exploit any cover, moving indefinitely over rough ground or sheltering behind low bushes.”



You should definitely watch the video all the way through, it has some choice phrases and blurbs that are hysterical knowing what we know today.