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Tuesday, May 10, 2016

McLaren Planning 15 New Models in Just Six Years

BOLD RIDE

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McLaren has managed a feat not every upstart automaker can put on their resume: actually turning a consistent profit. This has been an issue for many UK luxury brands. But McLaren intends to keep its profitable streak alive by introducing 15 new models over the coming six years.
 
The report comes from Automotive News Europe, which spoke to McLaren CEO Mike Flewitt about the company’s plans for the future. He said that the company is selling more cars each year with about 3,000 expected this year. He wants that number to be at 5,000 by 2022.



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That puts the small manufacturer at capacity, but with its small profit margin, the company needs to make and sell as many cars as possible. Execs have been investing about 25 percent of their profits back into the company, and that’s how they plan to introduce 15 new products so quickly.
These cars will include a new powertrain and new structures, but will remain two-seat, mid-engine vehicles with carbon fiber passenger compartments and aluminum frames (for now). This includes a hybrid by the end of the decade. He says it won’t be a hybrid just for the sake of it, but a vehicle designed to meet emissions targets and add to the McLaren experience.