Tuesday, May 10, 2016
McLaren Planning 15 New Models in Just Six Years
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McLaren has managed a feat not every upstart automaker can put on their resume: actually turning a consistent profit. This has been an issue for many UK luxury brands. But McLaren intends to keep its profitable streak alive by introducing 15 new models over the coming six years.
That puts the small manufacturer at capacity, but with its small profit margin, the company needs to make and sell as many cars as possible. Execs have been investing about 25 percent of their profits back into the company, and that’s how they plan to introduce 15 new products so quickly.These cars will include a new powertrain and new structures, but will remain two-seat, mid-engine vehicles with carbon fiber passenger compartments and aluminum frames (for now). This includes a hybrid by the end of the decade. He says it won’t be a hybrid just for the sake of it, but a vehicle designed to meet emissions targets and add to the McLaren experience.