What Is It?
This is the Maserati Auge Concept from 1995. Yes, that Maserati. The same company responsible today for some of the most beautiful and bodacious sports cars on the market, once built a 90s sportback that was the very definition of design from the era.
It was designed and developed by the respected Gioacchino Acampora, and was created not only to be “a modern answer to the style for a possible new taste of our times, but a careful analysis of history and what represents the traditional style one would expect in a luxury coupe.” Whatever that means.
Shockingly, Maserati was so enthralled with the Auge, that they revived the idea in 2002—with a few minor design tweaks—and put it on display once again to gauge customer interest. Naturally, it never made it to market, and thankfully the entire idea was scrapped for good.
But at a point in time, Maserati nearly went full 90s and put the ghastly Auge into production.