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Saturday, September 6, 2014

Atalanta to Debut First Car After 75 Years in the Dark


After 75 years of being little more than a forgotten name affixed to a handful of cars, the UK’s Atalanta Motors will pull the covers off a new car at this weekend’s International Concours of Elegance.
Thankfully, the firm’s retrospective recipe won’t change.


Atalanta Motors began crafting coach-built autos in 1937, and over its two year production span produced only a small handful of open-top two-seaters, two-door coupes, luxury saloons, and two-door dropheads.

 The bespoke creations pioneered innovative features of the time – fully independent suspensions and twin-spark cylinder heads – and were built with serious performance in mind. The company was shuttered upon the outbreak of World War II.

According to modern-day Atalanta, 90 percent of the new car’s components have been designed and built directly in-house, including the aluminum body panels and traditional ash frame. Just don’t expect a high-tech infotainment system here.

 Though, the company ensures that the all-new model will employ tastefully modern technology to bolster performance and enhance vehicle safety while staying true to the Atalanta vision.


In addition to the company’s latest offering, the firm will also display an original 1937 Atalanta model, which won ‘Best in Show’ at the 2007 Cartier et Luxe Concours. Atalanta will take a limited number of commissions – each built to individual specifications – so if you fancy the new model when it reveals on September 5, make sure to reserve one quick.