It’s next to impossible to pull off a pink car unless you sell Mary Kay, and even then it’s questionable. The Chevy SS, however, pulls off the look perfectly as the official NASCAR Pace Car helps raise money to fight breast cancer. It’s all part of General Motors’ support of Making Strides Against Breast Cancer.
This is the fourth year in a row that GM has supported this cause, helping raise a total of over $3 million for the American Cancer Society since 2011. Its goal this year is to beat the $1.1 million raised in 2013 through a series of events being held throughout the country during October.
The bright pink Chevy SS will do its part by garnering a $250 donation from GM for each caution lap it leads during three NASCAR Sprint Cup Series race weekends.
The first was in August in Atlanta with two remaining at Talladega on October 19 and Martinsville on October 26. There will also be special survivor events held at those tracks and guest appearances.
You can help too, simply be test-driving a Chevy in October, which will get a $10 donation from GM up to a total of $130,000.