Dodge gave the 2015 Dodge Viper a significant price cut in response to slow sales, applying the cut to remaining 2014 models as well. Not surprisingly, the car is selling better than it was before.
Maybe it’s because buyers lump the Viper in with Chevy’s cheaper Corvette Stingray (although I’ve had PR types from each company tell me the two aren’t cross-shopped as much as you’d think. That’s PR speak, though, so take it as you will), or maybe it’s because consumers can’t fathom any muscular American coupe in that price range, even if it’s worth it.
Whatever the cause, Fiat-Chrysler dropped the price $15,000, extended vouchers to folks who’d already bought 2014 models, and sales have jumped.