Borgward’s Back: Defunct German Automaker Returns With New SUV

BOLD RIDE

Copyright © 2015 Bold Ride LLC.

 

Posted  by Jeff Perez 

                               

 

Like TVR, another European automaker is rising from the dead and bringing to market an all-new vehicle. Unlike TVR, though, formerly defunct German automaker Borgward isn’t hitting the market with a high-horsepower sportscar. Rather, they’ve got something more practical planned—as is the German way.

 

Gearing up for a Frankfurt Motor Show reveal, Borgward has given the world its first taste of its upcoming SUV. The only detail we know is that it will be an “affordable premium” off-roader with about the same body size as a Mercedes-Benz GLE. Otherwise, design details and the likes are left to the imagination.

But who’s behind this revival? After sitting dormant for 54 years, Christian Borgward—grandson of founder Carl F.W. Borgward—along with former Saab designer Karl-Heinz Knoss, and with some help from Beiqi Foton Motors are bringing this real-world vehicle back to life.

 

By 2020, Borgward execs expect to sell upwards of 1.6 million units annually, releasing two new models per year. Talk about ambitious. You’ll get your first real look at the new Borgward SUV when it hits Geneva in a few months.