How Has it Worked Out For Them?
With a starting price of $53,900, the Alfa 4C isn’t the cheapest car in the bunch (you can pick up a Porsche Cayman for the same price with more power). And as we found out first-hand, it isn’t the most luxurious either. But something about it draws a very specific buyer: those centered on driving enjoyment over performance.
What’s the Rest of the Segment Look Like?
For Alfa Romeo—it’s not pretty. Being the low volume seller that it is, the 4C has a long ways to go if it ever wants to catch up with the 911 and Corvette (not that it should or will).
Chevrolet dropped the mic with 24,237 Corvettes sold in the same timeframe (November 2014 – June 2015), with Porsche following behind at 6,773 911s sold, and the F-Type coming in a respectable third with 2,997 F-Types sold. Heck, let’s throw in the Cayman at 2,150 sold just for good measure.
It’s definitely a tough segment, but Alfa is going to be just fine.
As for the future of Alfa and the 4C, it looks bright. With the recent introduction of the Spider variant, and the lovely new Giulia sedan bringing a more mainstream face to the U.S., the 4C could be the halo calling car that brings people into dealerships.
It may not be the bang Fiat-Chrysler was hoping for, but the firecracker sized dent in the segment is just the start of a bigger picture for Alfa in the U.S.