“For the 2016 model year we’re starting fresh,” said Kuniskis, adding that Dodge is changing the way that the popular Hellcats are being ordered and sold.
Going forward, Dodge dealerships will now receive advanced notice of how many Hellcat orders they are allowed to submit on a biannual basis, which will help combat the flood of orders seen at certain dealerships. These allocations will be based on the total number of Dodge vehicles sold from a dealership in a certain timeframe and will be adjusted based on the average “days on lot” performance of the Hellcats. Half of the allocations will be announced to dealers in August, with the second half arriving in February 2016.
Due to early overwhelming demand for the muscle cars this year, some dealerships marked up Hellcats on their lots by as much as $20,000, citing market adjustments. Though final pricing will continue to be negotiated between customers and dealers, Automotive News notes that such gouging tactics will not be allowed by Dodge and may earn offending dealerships a loss in future Hellcat order allocation.
Pricing for 2016 models has yet to be disclosed, however the 2016 Hellcat ordering process will begin the second week of August with production of 2016 models starting in September.