Friday, April 22, 2016
Ford GT Has 7,000 Interested Applicants; Only 500 Will Get One
When you have a car you think is going to be desirable, the key is to hype it up as much as possible—cough, Model 3, cough. With the Ford GT, though, the history, the performance, and the looks are already there, no hype needed. That’s why it was no surprise that 7,000 people applied to own one.
It’s like applying for a job; Ford is only selecting the applicants it believes are worthy of owning this piece of supercar royalty. Owning a previous GT, or any other performance Ford product, gets you in good with execs from the start.