What we won’t know until we’re able to get our hands on a new Continental is if it’s as compelling on the street as the numbers make it seem.
It looks pretty sharp, especially in person, but I haven’t had a chance to get in it and lay hands on the materials in the cabin. How surfaces feel in a car at this price point is very important, and it’s what really separates the contenders from the pretenders.
Metal door pulls, premium leather, soft touch kick panels, these are the hallmarks of a fully realized luxury car. The Black Label ($63,840) and Reserve ($54,840) trim levels will surely impress, but it’s the volume models, Select ($48,440) and Premium ($45,485), where Lincoln really has a chance to get a leg up on the competition.
If executed properly, the new Continental stands to shake things up big time in the luxury sedan segment, and if not, it’ll be back to the drawing board once again for a brand in need of a hit.