And he has a point. After all, that “brand” was strong enough for dozens of smart people to offer free advice — earnest, heartfelt words! — to a $150 billion corporation, as if it were a glum teen-ager losing another Saturday night to the fry line.
I could start another debate about how fussing over Cadillac’s marketing is just a proxy for worrying over the relevancy of automotive enthusiasm in general; if the product doesn’t matter much, perhaps we don’t either.
But it’s not my punchbowl to take away. My comment was that the Cadillac brand needed all hands and fresh ideas to get out of GM’s shadow, a task that has no equal at any luxury competitor. Were I a young marketing exec trying to fix Detroit, I’d craft a Powerpoint deck full of data and wisdom showing why the first order of business should be killing the General Motors name altogether.
And then maybe we'd hash it all out on Facebook. Like the kids do.
No comments:
Post a Comment