Buyers of a certain age will remember that Chevrolet once used the ZR2 badge to delinenate S-10s and Blazers with greater off-road prowess. Today, Chevy revived the badge on a reworked Chevy Colorado pickup concept, one that it hinted was more than a show car.
Powered by the upcoming 2.8-liter turbodiesel good for 181 hp and 369 lb-ft of torque, the Colorado ZR2 transformation begins with reworked front and rear bumpers to increase its approach and departure angles to 30.7 and 22.7 degrees, with a flip-out tow hook and built-in winch.
The Colorado has drawn strong interest in its brief time on the market so far, and Chevy has not been afraid to challenge competitors with special editions for enthusiasts (see the Camaro Z/28).
While the Colorado ZR2 has a few flourishes, the idea as a whole looks easily adaptable to production use, and Chevy officials said they were "evaluating production possibilities." Just because the Jeep Wrangler has a 60-year head start doesn't mean it will have the trail to itself forever.