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Saturday, February 6, 2016

A Ferrari SUV Won’t Happen As Long As Marchionne is Still In Charge

BOLD RIDE

Copyright © 2016 Bold Ride LLC.
 
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‘Outspoken’ is a relatively safe term to describe Ferrari chairman Sergio Marchionne. The Chrysler head and recently-appointed Ferrari boss spoke candidly on a recent phone interview with financial analysts in regards to an SUV.
 
To put it bluntly, Marchionne stated, “You have to shoot me first,” according to Bloomberg. And other executives might consider the option. With Ferrari’s IPO dropping from $55 a share at opening, to $39.75 at the time of writing, an SUV would, hypothetically, increase sales in China specifically where the marque continues to struggle.


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But there’s no need to panic…yet. 7,900 deliveries are predicted in 2016, marking a three percent increase over 2015. Ferrari also plans to open its second theme park in Spain, which proved to be a natural money maker with the first one (in Abu Dhabi).
 
Even with all things above considered, a Ferrari SUV could still happen. Bentley has been seeing early success with the Bentayga, while Lamborghini plans to up the ante even more with a luxury SUV of its own. At the end of the day, Ferrari execs will likely seriously consider the possibility—with or without Marchionne.

Photo Credit: Theophilus Chin