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The move signals a shift in Kia’s image as the company looks to shed some of its economy car eminence for higher levels of sportiness and luxury, though changing public perceptions isn’t always as easy. The “CK” could also receive some pushback from within the Hyundai corporate structure as well, as the recently spun-off Genesis brand is expected to include a sportier model (or models) to complement the new G90 flagship and future G80 sedans. That said, platform sharing could make the “CK” and any Hyundai sister-products much more cost-effective to build. As of yet, Kia hasn’t officially commented on the reported sports sedan.
Pictured: 2015 Kia Novo Concept