If one automaker has been doing all they can to appeal to the the hip young kids out there, it’s Volkswagen. They built a Beetle named after an iPhone, created some not-so-hilarious new ads, and now they’ve built a Golf R aimed directly at car-hating millennials. Full disclosure: I’m a millennial.
Let’s start with the good. Unveiled at the Consumer Electronics Show (CES) in Las Vegas, the Golf R Touch looks great on the outside, but even better on the inside with new iPad-esque controls.
If features one giant screen in the middle, two more down the center of the dash, and a larger, non-touchscreen speedo and tachometer. Admittedly, it looks like a really nice place to be.
But with the good comes the downright obnoxious. Cameras inside the car allow drivers and passengers to use hand gestures to — wait for it — “make human and machine interact as one.”
I’m not making this stuff up. Essentially, you can control a number of different functions using only the movements of your hand, which we can’t possibly see going wrong at all. Nope. Not one bit.
There’s also some LEDs on the floorboards that look like they change colors depending on your driving mode, and a few other features that make the car as “customizable” as possible. Because that’s what the kids are into.
Even further down the road, VW hopes that the car can do even more, like be controlled by your smartphone, park itself, and take selfies (kidding?). But for now, the Golf R Touch is still just a concept. Darn kids and their technology.