There are all sorts of incentives that can make people achieve more. Kids get gold stars on a chart for brushing their teeth and doing their homework. Adults get raises and bonuses for doing well at work. Potential NFL players get fancy Porsches for being faster than everyone else.
Adidas has made quite an offer to anyone participating in this year’s NFL Draft Combine. Three players will win a Porsche 911 Carrera for posting the fastest times in the 40-yard dash. They only have a chance at the car if they sign with Adidas before they step up to the line.
This isn’t a standard version of the car, but features a custom cheetah paint job. It’s not a car that will go unnoticed anywhere and likely left alone. The cheetah and Adidas logo clearly visible are all part of the deal for getting the car in the first place.
The graphic on the car matches the latest Adidas, the Uncaged adizero 5-Star 40 cleat. It is a lightweight shoe that comes in at just 4.7 ounces and is designed to help athletes achieve their best possible performance. Wonder if any of them will go so far as to wear their cheetah shoes while driving their cheetah Porsches?