GoodCarBadCar has SUV/Crossover sales for 2015 broken down so you can see just how much love crossovers are getting. The utility segment as a whole jumped up 16% over 2014, while non-SUV/crossover sales grew just 1%, a paltry increase of increase of 100,000 units. Traditional cars and minivans lost ground to the levithian that is the utility vehicle, and you can bet 2016 will be more of the same.
So, even with crossovers being a proven hit in the United States, Audi will not offer the Q2 on our fair shores, and I’m left wondering, what gives? Can they not see the hordes of wide eyed youths waiting for a vehicle like this to appear in the driveway on graduation day? What about all those active couples who see the Q3 as being too much, but it’s not like they’re going to slum it and get a Mazda CX-3 or something. Heavens no, they definitely need some kind of ruggedness for those trips to the R.E.I. parking lot, but refined ruggedness, the kind Audi is known for.
There is no doubt in my mind that the Q2 would be a huge hit here in the U.S., and maybe that’s what Audi is afraid of. Maybe Audi doesn’t care to offer anything in the sub-$30,000 range, after all, they seem to be doing just fine with their cheapest offering coming in at $30,900. Maybe they have it in their heads that a FWD sub-compa…err, excuse me, micro-crossover, might devalue the brand identity in America or maybe, just maybe, they’re going to bring the Q2 here in a year or two after it has proven itself in Europe.
I wouldn’t hold my breath though, something tells me I’m on the money with the brand identity devaluation theory.