Wednesday, November 11, 2015
A Second Generation Subaru BRZ/Scion FR-S is On the Way
Copyright © 2015 Bold Ride LLC.
Rumors had been circulating for months that the Subaru BRZ would meet its demise at the end of the current life cycle. Toyota would then partner with Mazda on a Miata-based GT86 (Scion FR-S), and the BRZ would live on only spiritually in the hearts of enthusiasts. Thank heavens none of it’s true.
But a new BRZ is just the beginning for Subaru’s growth strategy—or rather, lack thereof. With an expansion expected at the Lafayette, Indiana, plant, the company will introduce a new seven-seat crossover, a plug-in hybrid, and increase production of the Impreza.
Taking all these changes into account, Subaru will continue to cap its global sales at just 1.1 million units per year.“Many companies try to be bigger or sell more vehicles,” said Yoshinaga. “If Subaru does the same thing, we will lose our characteristics.” Do you, Subaru. Do you.