BOLD RIDE
Each year, thousands of Jeep enthusiasts descend on Moab, Utah for the annual Easter Jeep Safari. Since 2002, Jeep has brought multiple concepts to the event to show those enthusiasts Jeep is committed to building amazing off-roaders that can tackle anything Moab can come up with, and that Jeep appreciates their support of the brand.
This upcoming year, the Easter Jeep Safari, which was started by the Red Rock 4-Wheelers club, will celebrate its 50th anniversary. For this special occasion, Jeep collaborated with the company’s own internal parts department, and Mopar to introduce the Jeep Wrangler Red Rock.
Jeep unveiled the concept at SEMA and announced that the Red Rock would inspire a special serialized 50-unit production based off the concept as “a tribute to the upcoming 50th Moab Easter Jeep Safari.” The Red Rock is based on the already hardcore Hard Rock Wrangler Rubicon, but features a plethora of aftermarket parts from both Mopar and other companies.
Besides the custom interior by Katzkin, which is finished off in Amaretto Brown and silver stitching, Jeep Performance added a two-inch lift, 35-inch BF Goodrich KO2 all-terrain tires, a set of 17-inch beadlock wheels, LED headlamps, a Warn Rubicon winch, front and rear differential covers, and a Jeep branded CB radio.
Mike Manley, the Head of the Jeep Brand stated, “The annual Easter Jeep Safari remains one of the most significant events on any Jeep enthusiast’s calendar. We’re extremely grateful to the Red Rock 4-Wheelers for continuing this iconic Jeep event, and we present our Wrangler Red Rock Concept as a tribute to them and the enthusiasts who attend the annual Jeep Safari and support our brand.”
The Wrangler Rubicon Red Rock will go into limited production next year, and as stated above, be relegated to only 50-units. Jeep hasn’t commented on how much the custom Wrangler will cost, or how you can get one for yourself.
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