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Wednesday, March 11, 2015

The Apple Car Will Not be a BMW i3



As of late, few cars have generated as much fervor as Apple’s clandestine new electric vehicle. That being said, very little is known about the highly anticipated EV, but we can tell you one thing, it won’t come in the form of a BMW. 
In a recent Reuters report, a BMW spokesperson told the news agency that Apple and BMW were not collaborating on the production of a joint electric vehicle, denying another report published last week by Auto Motor und Sport.
The original article cited a BMW manager who claimed the California tech giant was highly impressed with the BMW i3 technology and hinted at an extensive technology sharing partnership that would further integrate Apple technology into the i3, and conceivably allow Apple to retail the cars from its Apple Stores and allow BMW to service them.
RELATED: Learn more about the BMW i3
In response to that report, a BMW representative noted to Reuters, “We are in regular talks with companies from the IT and telecommunications sector, including Apple, concerning topics like connected vehicles. Developing or building a car is not a topic of these discussions.”
Apple’s new CarPlay infotainment system is likely the top talking point for the bulk of those cross-company conversations, as it is for many of the world’s automakers. On Monday, Apple CEO Tim Cook announced CarPlay will arrive on 40 new car models by the end of the year, in addition to a number of current aftermarket products which can integrate the new system.