The concept started as an attempt to make a crossover, an exercise in pairing up all the off-road capability of a Jeep with the interior of a sports car. Jeep wanted it to be as fun to drive as it was functional. Once called “Project Grizzly,” the Jeepster name was eventually chosen as a nod to a rare 1950 Willys convertible.
Ground clearance of 5 and 3/4 inches on road could be adjusted to 9 and 3/4 inches for off-road driving through switches on the center console. It had short overhangs, a 4-speed automatic transmission, and an aluminum skid plate in the side sill. It also sported front tow loops integrated into the hinge modules of the forward-hinging hood.
A bright red paint job accentuates unique headlamps, a lower hood, and a distinctive tapered design in the rear. Inside, it gets a military-inspired design, four-point seat belts, a GPS, altimeter, and a grade and roll indicator. Its striking design inside and out make it a truly unique Jeep concept.