Sunday, May 10, 2015

Rolls-Royce Just Created the Ultimate Fashion Accessory

BOLD RIDE

 
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The worlds of high-fashion tailoring and bespoke car craft are not so different. In fact both luxury goods, whether a one-off dress or a six-digit Rolls-Royce – are effectively both style extensions of the human body. Meticulously shaped, uniquely detailed, and exquisitely adorned extensions. 
 
Rolls-Royce is paying homage to that art of haute couture, and in doing what they do best – they’ve crafted a bespoke car, aptly named the ‘Wraith – Inspired By Fashion.’ It made its grand debut at the Pratt Institute in New York City on May 8, part of the school’s Pratt Presents Women of Influence in the Business of Style, and it looks every bit the style icon.



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Outside, the Wraith sports an almost pearlescent off-white coat of paint, accented by a subtle yellow pinstripe running the length of its exterior. Inside, those touches are mirrored by a mix of Arctic White and Black trimmings, highlighted by an eye-catching two-tone steering wheel, yellow silk trimmed door pockets, an elegant dash-mounted timepiece, and other fashionable accouterments.

According to Rolls-Royce, the lacquering process alone for the dashboard wood takes nine days – meticulous work indeed.
Interestingly, Rolls-Royce’s relation to high fashion is geographical as well. The firm’s original showroom on London’s Conduit Street was only a short walk from the city’s tailoring center at Savile Row. It would appear the company is keeping that tradition of custom tailoring alive too – around 95 percent of all Wraiths left the Goodwood factory last year with some level of unique styling variations.


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Rolls-Royce actually shut down part of its production line during the car’s high-fashion photo shoot, presumably while that dash wood was lacquering for nine days, and the resultant photos featuring the models and the factory as a backdrop are rather stunning.

Rolls-Royce hasn’t mentioned if such a car will be offered for sale, but given the marque’s pedigree for customization, it shouldn’t be a problem to whip one up in a similar style.

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