BOLD RIDE
The worlds of high-fashion tailoring and bespoke car craft are not so different. In fact both luxury goods, whether a one-off dress or a six-digit Rolls-Royce – are effectively both style extensions of the human body. Meticulously shaped, uniquely detailed, and exquisitely adorned extensions.
Outside, the Wraith sports an almost pearlescent off-white coat of paint, accented by a subtle yellow pinstripe running the length of its exterior. Inside, those touches are mirrored by a mix of Arctic White and Black trimmings, highlighted by an eye-catching two-tone steering wheel, yellow silk trimmed door pockets, an elegant dash-mounted timepiece, and other fashionable accouterments.
According to Rolls-Royce, the lacquering process alone for the dashboard wood takes nine days – meticulous work indeed.
Interestingly, Rolls-Royce’s relation to high fashion is geographical as well. The firm’s original showroom on London’s Conduit Street was only a short walk from the city’s tailoring center at Savile Row. It would appear the company is keeping that tradition of custom tailoring alive too – around 95 percent of all Wraiths left the Goodwood factory last year with some level of unique styling variations.
Rolls-Royce actually shut down part of its production line during the car’s high-fashion photo shoot, presumably while that dash wood was lacquering for nine days, and the resultant photos featuring the models and the factory as a backdrop are rather stunning.
Rolls-Royce hasn’t mentioned if such a car will be offered for sale, but given the marque’s pedigree for customization, it shouldn’t be a problem to whip one up in a similar style.
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