So what’s the point? Why haven’t I mentioned any MPG figures or alternative fuel options? Well, DM wants to cut the emissions from a different angle by completely changing the process of car manufacturing. CEO Kevin Czinger points out that 80-90 percent of environmental damage comes from the manufacturing process.
“Our focus is to radically reduce the materials, energy use, pollution and cost of car manufacturing, and to put new tools of production and innovation into the hands of small teams around the world,” DM says in a release. “To achieve this, we will provide the necessary tools for people to set up a microfactory, and the technologies to allow them to build vehicles. We will also sell a limited number of high performance vehicles that will be manufactured in our own microfactory.”
That means DM doesn’t simply want to produce cars, it also wants its technology and approach to spread to other products and services, as well. As for the Blade, though, DM is thinking it could build about 10,000 annually. By building them in smaller factories that require less machinery and less energy, consumption and pollution would, as a result, go down.