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Monday, March 14, 2016

Ford GT Ordering Begins This Month, Here's the Criteria to Get in Line

If you want one, you better promise to drive it.​

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Priority will be given to those who have a history of owning Fords, especially previous-generation GTs. This is very much out of the Ferrari playbook, though slightly more hilarious because Ford ownership history could mean anything. Could a buyer get on the Ford GT waiting list thanks to having once owned a Pinto?
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Ford will also seek out customers who will drive the car, rather than keep it locked in a garage to protect future value. To that end, buyers will be required to sign a legal document preventing the sale of their GT until a certain time period has passed.
 
"There's a loyal following to the car," said Raj Nair, vice president of product development at Ford, in an interview with the Detroit News. "We want to prioritize people who are going to care about the car, keep the car and drive the car."
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The Detroit News reports that an active social media presence will help prospective buyers in Ford's eyes. With only 674 Twitter followers and 120 Instagram followers at the time of writing, my chances of getting the privilege to buy a new GT are slim, though there might be other factors at play.
 
Considering the new GT is expected to cost around $400,000, its eventual customers are fortunate in more ways than one.