Walken’s unmistakable voice features in the new ads, titled “Middle C” and “Cookie Cutter,” which describe the Optima as both a “defiant midsize masterpiece” and an “exceptionally tasty treat.” Take a look at both, below. Sorry, there’s no cowbell.
The 2016 Optima, which is assembled at Kia’s West Point, Georgia plant, nets a heavier dose of luxury in its latest iteration, headlined by a highly refined cabin and updated body lines, penned by designer Peter Schreyer. Though it’s a clear visual evolution of its predecessor, the Optima’s new looks are arguably far from what you’d call “cookie cutter.”
The Christopher Walken ads were followed by a pair featuring NBA stars Blake Griffin and LeBron James. The first, titled “Weatherman,” humorously portrays Griffin “in the zone” and forecasting his mid-range jumper making it “rain, rain, rain, rain, rain” in the Los Angeles region. James’ “1,000%” TV spot once again answers the ever-popular question—yes, he does actually drive a Kia K900.