The rejuvenation of the brand started in 2007 with the Jaguar XF performance sedan. It was then joined by the redesigned XJ flagship sedan, which was arguably one of the most significant shifts in styling one car can undergo. Then came the F-Type, which is the spiritual successor to the E-Type that, along with Bowie, inspired him so long ago.
The next chapter for Jaguar is the XE small sedan and F-Pace SUV. The XE is a crucial car for the brand, as it will likely be the brand’s sales leader, and be the volume cornerstone for the lineup, the way the 3-Series is for BMW. But the designer in charge of this entire shift in Jaguar styling can still trace his inspiration back to Bowie, a man that was able to inspire so many with this music and flair.